Video direction

I direct and edit video content for interior and architecture projects used across organic channels and performance marketing campaigns. My role includes concept development, storyboarding, and on-set direction, as well as post-production editing and review. I provide clear creative direction and feedback to videographers and editors, ensuring video output supports brand positioning, campaign objectives, and measurable rental and sales outcomes.

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  • AHC mailer 2025_02 (forelle)6.jpg

    "Tell Better Stories" campaign video

    The first in a series of videos for Instagram that focused on encouraging travellers to book accommodation based on the stories they would tell of their adventures. The campaign objective was selling accommodation not based on the property but on the experiences to be had at the destinations – with the concept being that travel allows us to '“tell better stories”.