Resume
CEO
04/2022 - Present
About the job
I lead the end-to-end management of the brand, aligning marketing, product, partnerships, and operations. I oversee reservations and marketing teams while driving growth of the property portfolio and international partnerships. My role spans brand strategy, product positioning, commercial performance, and stakeholder relationships. Over the past three years, I’ve refined the brand’s tone, visual identity, and digital platforms, establishing Art House Collection as a recognised player in the luxury property market.
Key performance areas
Team lead on B2C and B2B marketing strategies across all markets.
Develop and maintain consistent brand voice, identity, and messaging across all platforms.
Lead copywriting and messaging across social media, newsletters, websites, product descriptions, and B2B communications.
Conceptualise, project-manage, implement, and quality-control campaigns on owned, paid, earned, and partnership channels, with a focus on measurable, commercial outcomes.
Team lead for onboarding new property listings and manage ongoing relationships with all properties and owners, refining individual property offerings to maximise bookings.
Distil complex data and performance insights into clear, actionable reports for leadership and stakeholders.
Recent achievements
Increased Art House Collection’s social media following by 118% YoY, maintaining above-average engagement through a mix of original content, targeted brand awareness, and lead-generation campaigns.
Drove 494% YoY growth in nights booked at Art House Collection in 2025.
Grew the Art House Collection portfolio of exclusive and non-exclusive properties by 105% over 3 years.
Led the complete relaunch of both company websites, overseeing brand identity redevelopment, messaging refinement, product copywriting, and UX/UI improvements to enhance customer engagement and conversion.
Marketing Manager
04/2022 - Present
About the job
I lead marketing and creative teams across copy, design, and performance, and manage external creators including photographers and videographers. I ensure alignment across marketing, PR, B2B and B2C communications, partnerships, and website SEO, AIO, and GEO. My role spans content and commercial strategy, brand governance, stakeholder management, and long-term growth planning.
Key performance areas
Team lead on B2C and B2B marketing strategies across all markets.
Develop and maintain consistent brand voice, identity, and messaging across all platforms.
Lead copywriting and messaging across social media, newsletters, websites, product descriptions, and B2B communications.
Conceptualise, project-manage, implement, and quality-control campaigns on owned, paid, earned, and partnership channels, with a focus on measurable, commercial outcomes.
Team lead for onboarding new property listings and manage ongoing relationships with all properties and owners, refining individual property offerings to maximise bookings.
Distil complex data and performance insights into clear, actionable reports for leadership and stakeholders.
Editor-in-chief
05/2019 - 04/2023
About the job
I led print and digital teams to define the brand’s editorial strategy and creative direction. I oversaw content planning, campaign development, and multi-platform execution, ensuring alignment between audience insight, brand positioning, and commercial objectives. Working closely with marketing, sales, and design teams, I translated editorial vision into cohesive storytelling across channels, maintaining high editorial standards while delivering content that supported revenue growth and long-term brand equity.
Key performance areas
Manage teams across editorial, marketing, and sales.
Manage content plans and roll out print and digital strategies.
Ensure consistent, high-quality copy and content output across all touchpoints of the brand.
Maintain a close working relationship with Condé Nast international offices.
Efficient multitasking, problem-solving, and people and project management across both editorial and commercial.
Maintain brand integrity while developing commercial ventures.
Associate Editor
04/2015 - 05/2019
About the job
I led the copy and content teams, guiding the editorial voice and content direction of the brand. Working closely with sales, marketing, and creative teams, I played a key role in developing multi-platform campaigns and brand partnerships.
Key performance areas
Direct the editorial team and oversee copy, content, and creative development to ensure consistency, quality, and alignment with brand strategy.
Write and edit high-quality features, working with writers and photographers to produce cohesive visual narratives.
Manage budgets and timelines across platforms, ensuring efficient delivery of content.
Collaborate with the Business Development teams to conceptualise and execute brand partnerships and campaigns.
Assistant Editor
04/2015 - 05/2019
About the job
I supported editorial strategy and content execution across print and digital platforms. I developed and commissioned lifestyle, fitness, and culture features, managed contributors and production workflows, and collaborated with commercial teams on integrated content. My role combined editorial output with audience insight to deliver high-quality, commercially aligned storytelling.
Key performance areas
To create, co-ordinate and edit all front-of-book Malegrams content.
To localise or rework syndicated copy as and when required.
To investigate, research and rewrite articles across the core editorial pillars.
Contribute regularly on the Men’s Health website, across related social media platforms and associated digital feeds by updating, writing and uploading content to MH.co.za.
Write in-book departments and features as and when required.
To contribute across features, departments and/or any supplements or booklets throughout the year as required.
Work closely with the Editor, Deputy Editor and Senior Editor to generate new story ideas and content to continually develop the core editorial pillars of fitness, health, sex, style and grooming, weight-loss, nutrition, gear and tech.
Liaise directly with Men’s Health US research editors at Rodale International for the latest health and lifestyle information.
Ensure strict adherence to the editorial deadlines as laid down in the production schedule.
Features Editor
05/2011 - 03/2014
About the job
I developed long- and short-form editorial across print and digital, working closely with celebrities, brand ambassadors, and cultural figures. A key part of my role was creating content for luxury fashion, technology, and beauty brands to engage new audiences. I worked directly with the editor-in-chief, oversaw all copy and creative development.
Key performance areas
Work directly with the Editor-in-chief to oversee copy, content, and creative development to ensure consistency, quality, and alignment with brand strategy.
Write and edit high-quality features, working with writers and photographers to produce cohesive visual narratives.
Manage budgets and timelines across platforms, ensuring efficient delivery of content.
Collaborate with the Business Development teams to conceptualise and execute brand partnerships and campaigns.