Partnerships
Throughout my career I have been instrumental in fostering mutually beneficial – and often unexpected – brand partnerships. During my tenure at Condé Nast, I created opportunities for global fashion, tech, and alcohol brands to reach new audiences through tailored activations. In my current hospitality role, I seek our ways to bring local luxury brands into the guest experience matrix through digital and experience-driven touch points.
Guest speaker
Decorex Cape Town 2025
I was invited to be a guest speaker at the 2025 edition of Decorex Cape Town to present alongside industry experts as part of the exhibitions “Future Talks” programme.
Exhibition
Land Rover x Ruinart “Cusp” Exhibition
In partnership with Ruinart Champagne and Jaguar/Land Rover, my team and I created the concept for “Cusp”, an exhibition that highlighted the work of South Africa’s top designers in a way that had not been done before – in a fine-art space. The exhibition was rolled out across various print and digital channels, and all pieces sold out at auction.
Product
Babylonstoren x Art House Collection
To offer guests of Art House Collection an elevated experience that is truly grounded in the history and culture of South Africa as a destination, I brokered a partnership with Babylonstoren farm, having their farm-to-table products available to guests upon arrival as well as shoppable through the company concierge.