Art House Collection

A concept-to-completion site build for an art- and design-focused luxury rental platform.

Brand
Art House Collection

Website
arthouse-collection.com

Project brief
End-to-end rebrand and website rebuild for Art House Collection. I led the project from strategy to delivery, elevating the brand into the luxury category while improving usability, product discovery, and conversion. The brief combined brand refinement, UX/UI direction, content creation, and CRM integration to support international growth.

My role

  • Led copywriting for the entire website, defining structure, messaging, and product narratives.

  • Designed initial wireframes to guide layout, hierarchy, and user flow.

  • Collaborated with web designers on UI, simplifying interfaces to reduce cognitive friction and improve clarity.

  • Defined UX principles to balance inspiration with usability, supporting efficient property discovery and decision-making.

  • Oversaw brand refresh, including typefaces, logo refinements, and colour palettes to elevate the brand into the luxury category.

  • Refined tone of voice to align with premium positioning across all touchpoints.

  • Directed and produced stills and video content for web use.

  • Worked with developers on CRM integration to streamline enquiries, newsletter sign-ups, and on-site lead capture.

In Residence by Pieter Brundyn

Brand identity, tone, and visuals refresh on a new site build for a luxury villa rental brand.

Brand
In Residence by Pieter Brundyn

Website
inresidence.villas

Project brief
Complete rebuild of the In Residence by Pieter Brundyn website. As content lead on the South Africa team, I worked with US-based developers to update the platform, refine brand presentation, and align tone and visual identity with the brand’s luxury positioning.

My role

  • Led copywriting for the full website, defining structure, messaging, and property narratives.

  • Refined brand tone of voice to ensure consistency across editorial, marketing, and transactional content.

  • Assisted in wireframe development to support clarity, hierarchy, and user flow.

  • Contributed to UX and UI rollout, simplifying navigation across 2,000+ villas through clearer structure, new engagement mechanics, simplified iconography, and refined typography and logo.

  • Directed and produced stills and video content for web use.

  • Worked closely with developers on CRM integration to streamline booking enquiries, newsletter subscriptions, and on-site lead capture campaigns.