Copywriting
Features
My editorial writing and interviews have appeared on the pages and websites of GQ, Architectural Digest, Hong Kong Tatler, House & Garden, Men’s Health, and Glamour.
Social media
I lead social media strategy and content production across organic and paid channels, overseeing platform-specific planning, budgets, and optimisation. I develop original stills and video content, managing multidisciplinary creative teams. I write and edit copy for organic and paid channels, optimised for SEO and GEO/AIO, and work closely with performance marketing teams to refine campaigns based on ROI and audience response.
YouTube
Newsletters
I manage email newsletter strategy, including audience segmentation, targeting, and send schedules. I oversee content creation across copy and design, ensuring newsletters align with brand voice and campaign objectives. I maintain cohesion between website, social media, and newsletter output, creating a consistent cross-channel ecosystem. Performance is monitored through open rates and engagement metrics, with content and structure refined to improve relevance, clarity, and effectiveness.
