A marketing manager, copywriter and strategist working across hospitality, travel, and design. Skilled in brand storytelling, content strategy and editorial direction. Condé Nast magazine editor now creating data‑driven, commercially aligned content, campaigns, and partnerships for South Africa’s leading luxury hospitality brands.
Key roles
Marketing manager In Residence by Pieter Brundyn
Editor-in-chief Condé Nast House & Garden
Assistant editor Men’s Health
Features editor GQ
Skills
Content Strategy, Brand Voice and Tone Governance, Expert Copywriting and Storytelling, Team Leadership, Campaign Planning, Stakeholder Communication, Data-Driven Decision Making, Reputation Management, Conversion-focused Mindset, Versatility Across Formats and Channels
Programs
Hubspot, Wordpress, Figma, Google Analytics, Google Workspace, Adobe Indesign, Adobe Premiere Rush, Later.com, Meta Business Suite, Monday.com, Ms Office Suite (Word, Excel, PowerPoint), Canva
Work
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Copywriting
Strategic, editorially led copy across digital, social, and product channels, balancing brand tone with performance goals to drive engagement, clarity, and conversion across B2C and B2B audiences.
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Websites
End-to-end website rebuilds spanning copy, wireframes, UX/UI direction, and CRM integration, focused on reducing friction, supporting discovery, and converting visitors through intuitive journeys.
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Stills
Art-directed still imagery for interiors and lifestyle brands, overseeing styling, composition, and shoot direction to ensure visual consistency, storytelling depth, and alignment with brand positioning.
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Video
Concept-led direction for interior and architecture films, translating brand narratives into video content designed for organic reach and performance-driven marketing campaigns.
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Partnerships
Development and management of strategic brand, travel, and media partnerships, aligning storytelling, commercial objectives, and audience reach across campaigns, launches, and long-term collaborations.
Experience
My copywriting, content strategy, and brand storytelling spans fashion to fitness, hospitality to design, interiors to travel. I’ve worked with leading global brands, driving editorial, campaigns, and partnerships that support growth, strengthen positioning, and deliver measurable impact.